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November 11, 2008
Los Gatos, Calif.
BayTSP, the leading provider of online intellectual property monitoring, enforcement, measurement
and monetization services, announced today that it has named Aaron Markham as Vice President
of Research and Development. He will be responsible for identifying new media distribution and
consumption models, ways in which content creators, advertisers, and consumers will interact,
while building business intelligence and metrics based on current and future content consumption.
Markham has a lengthy career in the entertainment industry and IT, including six years with NBC
Universal, where he built and managed NBCU’s Anti-Piracy Technical Operations department, which
included research and development and operations for watermarking, monitoring and enforcement,
forensics and investigations. He also worked for Technicolor, where he managed Security Services,
which included content protection, watermarking, monitoring and forensics. He also co-developed
automation support for copyright notice handling (ACNS) with the establishment an industry standard
XML to support graduated response efforts.
“Aaron has always been a leader in using technology and data analysis in innovative ways to make
progress in content identification, distribution, and protection,” said BayTSP CEO Mark Ishikawa.
“With the industry expanding beyond enforcement and into monetization, his experience will help us
develop new products and services to meet those needs.”
Markham’s primary role will be to expand BayTSP's technology portfolio with new innovations and
to enhance existing products and services. This will include work on leveraging content identification
technologies like those used in BayTSP's Content Authentication Platform (CAP).
CAP employs multiple digital fingerprinting and watermarking technologies to identify content on user-
generated content (UGC) sites like YouTube, DailyMotion and the growing number of Asian sites, like
Youku and Tudou in China and Nico Nico Douga in Japan.
The CAP system scans and identifies client content on 1.7 million minutes video on UGC and other
video hosting sites daily by combining the best of video and audio fingerprinting technologies into a
single tool. BayTSP has been providing intellectual property monitoring and enforcement services to
the entertainment industry – focusing on peer-to-peer networks like BitTorrent and eDonkey and other
Internet protocols – since 1999. In addition to monitoring for copyright infringing content, the system
also provides measurement and monetization systems to track viewership and deliver metadata that
allows for highly targeted advertising to appear with each video clip.
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