October 16, 2008
Los Gatos, Calif.
BayTSP, the leading provider of online intellectual property monitoring, enforcement and measurement
services, announced today that it has named John Salter as Vice President of Product Development.
Salter will be responsible for overall product and services development in addition to overseeing the
company’s computing, network and storage infrastructure and managing the IT, Systems operation
Center and Data Control teams.
Salter had a 21-year career in IT at Paramount, leading a variety of infrastructure, engineering and
operations teams. He also spent two years coordinating Paramount’s Internet anti-piracy efforts.
“John’s longtime IT experience, combined with his studio perspective on Internet piracy make him an
ideal choice to lead our new product and service efforts,” said BayTSP CEO Mark Ishikawa. “We’ve
been working in the anti-piracy space longer than anyone else and as the industry transitions to using
digital fingerprinting and watermarking to identify content online, John’s longtime experience will help
keep us on the cutting edge of technology and in developing services to help our clients monitor for,
measure and monetize their intellectual property online.”
Salter’s primary focus will be to expand the capabilities of BayTSP’s Content Authentication Platform
(CAP). CAP employs multiple digital fingerprinting and watermarking technologies to identify content
on user-generated content (UGC) sites like YouTube, DailyMotion and the growing number of Asian
sites, like Youku and Tudou in China and Nico Nico Douga in Japan.
The CAP system scans and identifies client content on over one million minutes video on UGC and
other video hosting sites daily by combining the best of video and audio fingerprinting technologies
into a single tool. BayTSP has been providing intellectual property monitoring and enforcement
services to the entertainment industry – focusing on peer-to-peer networks like BitTorrent and
eDonkey and other Internet protocols – since 1999. In addition to monitoring for copyright infringing
content, the system also provides measurement and monetization systems to track viewership and
deliver metadata that allows for highly targeted advertising to appear with each video clip.
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